Predas noise is a most rare volume in elegant writing preda is able to explain the complexity of electronic trading revealing that what has often been described as random perturbations enacted by ignorant traders is in fact highly organized intensely social and fully cultural. Alex predas noise is an intriguing ethnography of a critical but understudied segment of the financial market day traders more precisely as preda points out at the start of the book he is talking about noise traders or retail traders these are the millions of amateur investors who trade . Noise living and trading in electronic finance alex preda we often think of finance as a glamorous world a place where investment bankers amass huge profits in gleaming downtown skyscrapers theres another side to finance though the millions of . In noise alex preda explores the world of the people who trade even when by all measures they would be better off not trading based on firsthand observations interviews with traders and brokers and on international direct trading experience predas fascinating ethnography investigates how ordinary people take up financial trading how . New from the university of chicago press noise living and trading in electronic finance by by alex preda about the book from the publisherwe often think of finance as a glamorous world a place where investment bankers amass huge profits in gleaming downtown skyscrapers
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